- July 24, 2021
- Posted by: Stratford Team
- Category: Business
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- TikTok rose to popularity during the pandemic, launching influencers and brands into the spotlight.
- It also allowed small businesses to grow their brand at an unprecedented pace with viral videos.
- Insider spoke with four businesses about the benefits, and drawbacks, of unexpected viral fame.
- See more stories on Insider’s business page.
When Jeremy Kim and John Dalsey started their hard-seltzer company, Nectar, late last year, they went door to door to 200 stores in Los Angeles looking for someone to carry their product. “We would go to these stores, drop off samples, and then, you know, I’d be excited because we’re getting all this positive feedback from our friends and family and their friends — these store owners are probably going to have the same reaction,” Kim told Insider. “Nobody would give us a call back.”
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