How Making The Online Presence For Your Business Accessible And Inclusive To Everyone Affects Your Bottom Line

The online world needs to be more accessible and inclusive for all people. Especially in recent events where the pandemic has pushed many businesses to increase their online presence, it is more important than ever to increase that inclusivity for all. Microsoft CEO Satya Nadella recently said, 10% of the world’s GDP will be spent on tech. Yet, we’re reaching a point at which tech companies that don’t make their products accessible to all possible users will be excluded from the market, and miss out on that windfall.

Currently 97% of the world wide web is inaccessible. With half the population on earth having a [diagnosed] disability (at 1.3B people) approximately 70% of the population experiencing blurred vision, businesses should want to consider inclusivity. Business leaders that haven’t understood the need for this have gotten it all wrong and injected massive risk and a framework for compounding failure into their organization. Not only…

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