How Pappy & Co Is Building Upon The Family Business

The VanWinkle sisters – Carrie, Chenault & Louise – launched Pappy & Co as a new take on the family … [+] bourbon business.

Thom Shelby

For over two decades, Pappy Van Winkle Bourbon has been one of the most sought-after brands in the world. It is a business built upon a family heritage in the bourbon industry that goes back to Julian “Pappy” Van Winkle opening the famed Stitzel-Weller Distillery in the 1930’s. As the 4th generation of Van Winkles move into the family business, they have expanded it with the launch of Pappy & Company, a bourbon lifestyle brand launched by the three daughters of Julian Van Winkle III. I sat down with the three co-founders / sisters to talk about the inspiration behind Pappy & Co and how the business has grown since launch.

Dave Knox: What is Pappy & Co. and what products do you make?

Carrie Greener: We’re a lifestyle brand inspired by our family’s heritage. Our family has been in the bourbon…

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