- July 3, 2021
- Posted by: Stratford Team
- Category: Business
It’s Day 2 of a brand-new business landscape in college towns across America, and some small-business owners are already cashing in.
As of Thursday, a series of NCAA rule changes–plus new laws in more than a dozen states–allows collegiate athletes to start profiting from their names, images, and likenesses. Restrictions still vary depending on state laws and and individual school policies, but many of the country’s 400,000-plus student-athletes are now eligible to sign endorsement deals, sell autographs, and pursue other opportunities previously banned under the NCAA’s longstanding amateurism policy.
“This is going to open up opportunity for small businesses,” says Leigh Steinberg, a longtime sports agent and founder of the Steinberg Sports & Entertainment agency. On Thursday, for example, Iowa basketball player Jordan Bohannon made a paid appearance at Boomin Iowa Fireworks, a fireworks store in Windsor Heights, Iowa. Miami football quarterback…
