How the ‘Rule of Acquired Taste’ Can Help You Build Better Habits, a Better Business, and a Better Life

When I first started drinking coffee, I took it like my dad: Light and sweet. 

But things changed as I got older. As I developed a taste for good coffee, I eventually started drinking espresso–and I took it black, no sugar. This was the only way I could tell the difference between different roasts, and develop a full appreciation for good coffee. 

Of course, this development didn’t happen overnight.

It was an acquired taste.

Interestingly, psychologists have discovered that we acquire many tastes in the same way: gradually, many times without expecting it…

And sometimes, without even realizing it.

“The rule of acquired taste” is based on principles of emotional intelligence, the ability to identify, understand, and manage emotions. Let’s break down how the rule works, and how it can help you build better habits, a better business, and a better life.

What is the rule of acquired taste?

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