- June 20, 2021
- Posted by: Stratford Team
- Category: Business
Isabella Guzman is the new administrator of the Small Business Administration (SBA). And she’s got a long-term problem.
No, it’s not about pandemic loans or the bottleneck in disbursing grants under other stimulus initiatives. It’s not even about catching fraudsters or approving applications. She has these problems of course. But that’s not the long-term problem.
Guzman’s long-term problem has to do with awareness.
“The SBA has always been the best kept secret in government, and we don’t want to be that,” she told me in a recent podcast interview. “We want to be known.”
Right now most small business owners I know are only aware of the SBA because of the media attention received – both positive and negative – by being the middleman for various stimulus programs. But those programs are going to end this year. So what happens after that? What’s next for the SBA?
For years, the department has struggled to get the word out about its…
