- June 19, 2021
- Posted by: Stratford Team
- Category: Business
Coworkers discussing project in office conference room
getty
Despite scrubbing, your fridge still stinks. No problem, right? You know the secret: Place some coffee grounds in a bowl and let the fragrant grounds absorb nasty odors.
What you’ve done was cleverly “MacGyver” a common product. This type of off-label usage is commonplace, most notably in the medical field. Prescribers often find unexpected benefits to pharmaceuticals, which the FDA brands as unapproved—but sometimes medically acceptable. Yet “off-labeling” occurs in other industries, too, and often to the amazement of product developers, marketers, and sales teams.
Take duct tape. It’s a home improvement staple now, but it didn’t start that way. Instead, it was a Johnson & Johnson military invention that slowly gained popularity as a DIYer’s and fixer-upper’s dream. Today, it’s as available as milk and bread in grocery stores.
Could you have your own…
