- June 15, 2021
- Posted by: Stratford Team
- Category: Business
Therefore, looking at the current performing non-brand keywords will give you a snapshot of the areas of the business that function well and the website categories that need improvement.
SEOmonitor helps your agency by automatically splitting the brand and non-brand keyword groups while highlighting keywords currently in the top 10, top 20, and top 100 on desktop and mobile.
We’re also developing a new automatic keyword group with the target website’s top categories, so you quickly spot the areas to focus on.
Mapping Opportunities for Growth
Now that you have a better view of the client’s status quo, it’s time to dive deeper.
Go into the particularities of the client’s audience, their customer journey, and how you can narrow your strategic focus for maximum ROI.
Look at Shifting Search Trends
“For us, looking at exploding keywords, YoY search trends, and how demand is shifting is key,” Sparkes said. “Recently with COVID, demand for some…
