- July 7, 2021
- Posted by: Stratford Team
- Category: Business
Every year, millions of books are published, many of which are business books, but 99% never sell more than a thousand copies. The average book in America sells about 500 copies. Only a handful make it as bestsellers or multimillion sellers. The publishing industry has a very long tail and very few go really big.
How to write a bestselling business book in six steps
Tucker Max is a bestselling author. One of his books, I Hope They Serve Beer in Hell, made the New York Times bestsellers list every year between its release in 2006 and 2012, and has sold over two million copies. He has published many more, of his own and others’, through his publishing agency, Scribe Media. The agency teaches the Scribe Method through training courses and the book of the same title. Scribe Media’s clients include David Goggins, endurance athlete and former Navy SEAL who published Can’t Hurt Me to resounding success.