- December 17, 2021
- Posted by: Stratford Team
- Category: Business
For the first time, WBUR in Boston is producing podcasts for outside organizations.
The station, producer of original podcasts such as Endless Thread and Circle Round, started production of its first sponsored podcasts last month, creating a new source of revenue. The sponsored podcasts are produced by the organization’s CitySpace Productions team, which it launched during the pandemic to produce live virtual events for outside entities.
WBUR plans to ease into sponsored podcasts with one client and one dedicated staffer, Senior Producer Jay Feinstein, to work on the podcasts. The Shah Family Foundation, which has also provided grant funding to WBUR, was the first client to hire the station to assist with production of two podcasts, Catalysts for Change and Last Night @ School Committee.
While the foundation provides talent for the podcasts, Feinstein works with the organization on everything from big-picture planning to choosing…
