- June 14, 2021
- Posted by: Stratford Team
- Category: Business
Take a fresh look at how you’re seen by your prospective customers.
June
13, 2021
4 min read
Opinions expressed by Entrepreneur contributors are their own.
It may still be a difficult idea to execute when you’re a small business, but the idea of not getting caught up in the minutia of running your business is a good one. But here’s an even better idea: Work outside of your business more than on it.
What does it mean to work outside of your business? It means to be objective. Imagine you are an outsider to get a fresh look from the perspective of the audience you want to reach. The closer you are to your business and the more integrated your business is in your life, the more challenging this is. This is why self-employed and small business owners often don’t see how their business is perceived differently than…