In-person events boost business in downtown Madison

MADISON, Wis. (WMTV) – As more businesses start to bounce back from the pandemic, the goal of major events like Make Music Madison and the weekly Farmers’ market is to get customers to step inside.

“Just all of these people being out and about again, I can only imagine the impact it’s having on the greater Madison economy,” David Blair, Chef and Manager of Wonderstate Coffee said.

Business is picking up for Blair and his staff at their café on Capitol Square, as Dane County re-opens, and in-person events return.

“Cafes and restaurants on the square I’m sure are reaping the benefits,” Blair said. “The staff and I think the crowd was really excited to be out and enjoying what makes Madison such a cool place to live.”

This past weekend, Wonderstate nearly doubled its best daily revenue since it opened in Dec. 2020.

“It’s really important to our restaurants, it’s vital to our retail businesses,” Tiffany Kenney, Exec. Dir. of the…

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