- July 5, 2021
- Posted by: Stratford Team
- Category: Business
Straddling luxury retail and resale could help differentiate Goat from other players, attracting Gen Z consumers who value fluidity in their shopping experiences. “We’re creating a leading, highly differentiated luxury and lifestyle brand that is uniquely positioned at the intersection of the primary and resale markets,” says Goat CEO Eddy Lu. “There is no other player in the world that is offering primary and resale, new and used on one platform. This is how our young, Gen Z and millennial community shops.”
Some 80 per cent of Goat’s members are either Gen Z or millennial. Gen Z is the fastest growing demographic on the platform, points out chief brand officer Sen Sugano.
Goat has partnered with 350 brands including Balenciaga, Alexander McQueen and Versace since launching apparel in 2019. Kering’s Group Artemis invested in Goat Group in January 2021, perceiving what Kering CEO François-Henri Pinault called “significant opportunities…
