Jack in the Box jumps into the virtual restaurant business with Uber Eats and Jason Derulo

Jack in the Box Inc. has launched a virtual restaurant with help from Uber Technologies Inc. and singer and “Cats” star Jason Derulo.

The One in a Milli Virtual Restaurant will be available on Uber Eats
UBER,
-2.52%
in the Los Angeles area until June 28. Five items are on the menu, including a Bacon Churro Milli Shake, a vanilla milkshake made with bacon and Jack in the Box’s churro, and a Milli Meal, which has a Triple Bacon Cheesy Jack, Roost French fries, and mini chocolate croissant bites.

Jason Derulo, who has also become famous for his TikTok videos, celebrates the addition of a million new followers with a “Milli Meals” video in which he creates a dish. Derulo has 46.5 million Tiktok followers.

Outside of Los Angeles, the Milli Meal will be available exclusively through the Jack in the Box
JACK,
+0.22%
app through August 8.

McDonald’s Corp.

Read more…