Lenovo Appoints Rob Cato As North America Business Channel Chief

Lenovo has promoted company veteran Rob Cato to serve as channel chief for the entire North America business as the vendor continues working to unify its PC and data center sides, the company said.

Cato has served as channel chief for Lenovo’s Intelligent Devices Group since 2018, previously holding the title of vice president of North America channels in the division. He joined Lenovo in 2005 through its acquisition of IBM‘s PC business, and before that had worked at IBM since 1994.

[Related: 5 Things To Know About The Lenovo 360 Partner Program]

Now, as the company pursues its “One Lenovo” strategy and prepares to launch a unified channel program next year, Lenovo has named Cato the vice president for North America channels in the company’s International Sales Organization.

Cato will report to Vlad Rozanovich, who is president of Lenovo’s North America business and senior vice president for the company’s International Sales…

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