Local businesses pivot to digital strategy as COVID cases increase

Melannie Guevara said she started her micro business — The Deckk — after being laid off when the pandemic started.

“I had two jobs at the time,” she said. “I lost my restaurant job.”

Now that the positivity rate is edging back up with the spread of the omicron variant, there’s a new pivot to digital sales.

“If I can’t put up a store somewhere, I made my own website about a month ago because I was like ‘That’s very possible it could happen again with all these variants,’” Guevara said.

Rose Jean of T-Shirt Mayhem Corp said she too is adapting to an e-commerce strategy.

“I made that pivot now,” she said. “I understand if it ever do come back, I have a strategy.”

Rising cases also includes the University of Miami.

“We anticipate that exposure to COVID cases over the longer winter break will be even more substantial,” said Dr. Julio Frenk, president of the University of Miami.

Scientists believe omicron is more…

Read more…