Looking to grow your business and hire? Please, ditch the jargon | US small business

Are you looking to hire a “team player”, a “self-starter”, or someone “proactive” to “take it to the next level”? Well, maybe you should stop.

The labor market is tight and small businesses across the country are desperately trying to fill open positions. To do this, most of us are placing job listings on various sites in the hopes of attracting a good, skilled worker. But unfortunately, the jargon we’re using is having the opposite impact.

According to a new study of more than 6.3m online job descriptions posted in the United States, the United Kingdom, Canada, and Australia by online design and publishing tool maker Canva, approximately 38% of job ads contained corporate gobble-de-gook offering a “window of opportunity” to “make hay” and “go viral”.


The worst offender of jargon over-use is the state of Washington, where 598 per 1,000 job listings contained “complicated words and phrases, the most common being…

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