Making The Business Case For Love

‘Tis the season of holiday parties and year-end bonuses, a time when even the most bottom-line oriented executives are capable of a little care and compassion for their fellow humans. That’s a good thing, says Marc Cox, because companies that want to be really successful, particularly in the business-to-consumer space, need to start showing their customers and employees some real love.

“And at the end of the day, we are people, and we want to do business with people that we get on with and we believe in,” Cox says. “Why would you spend your money when all you get is a very transactional experience? If companies want loyalty and they want long-term relationships with their customers, then they need to work harder at creating that relationship.”

The Business Case for Love: How Companies Get Bragged About Today

Marc Cox

Cox’s book, The Business Case for Love, offers practical tips for creating those…

Read more…