- December 24, 2021
- Posted by: Stratford Team
- Category: Business
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3.21am EST
03:21
Photograph: Reuters
Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200m, as it shifts its focus to higher growth areas.
The Slough-based company, which also owns brand including Dettol and Durex, told investors this morning that it is set to sell the business to Swedish group Karo Pharma.
E45 cream, which can soothe dry and itching skin and help with eczema, was created in 1952 by Reckitt subsidiary Crookes Healthcare and was initially only available in hospitals. Increased demand and positive results saw the brand move into…
