- June 14, 2021
- Posted by: Stratford Team
- Category: Business
A specialty cake baking company is soon getting its first brick-and-mortar location.
Mallory Webb, owner of Daughters Baking, had been baking cakes in the kitchen at Yellow Bicycle Catering Co. in Homewood. This summer, she plans to open a storefront in Mountain Brook Village.
She started baking right before graduating from Samford University in 2013. Then when she got a job at Urban Standard after college, she had more freedom to experiment in the kitchen. She spent time studying the art of baking foods like croissants, puff pastries, pies and more. When she landed on cakes, she found something she really enjoyed.
“I made a few cakes in the back and served them in slices at Urban,” she said. “They didn’t sell super well, because they’re a different kind of product than what Urban usually sells. But the people who did buy the cakes were so encouraging and were like, ‘This is amazing!’”
Webb’s goal is to make the…