- July 28, 2021
- Posted by: Stratford Team
- Category: Business
Over the past three years, Microsoft has turned security and gaming into $10 billion annual businesses for the company. Today, July 27, Microsoft added a third $10 billion business to that list: LinkedIn.
As part of its Q4 FY21 earnings announcement, Microsoft officials said revenues from its LinkedIn subsidiary were up 46 percent compared to the year-ago quarter, driven by strong advertising demand in Marketing Solutions, to the tune of 97 percent growth, year-over-year. Microsoft doesn’t disclose exact LinkedIn revenues or profits/losses, but officials did say the LinkedIn advertising business did surpass $1 billion this quarter for the first time.
Microsoft bought LinkedIn in 2016 for $26.2 billion. Since then, the company has only integrated LinkedIn’s products and services very limitedly with existing Microsoft ones. Microsoft has only taken initial steps…
