Microsoft Tokyo Olympics ad shows Teams is more than a business app

Microsoft Teams “Ticket to Toyko” campaign.

Microsoft

Microsoft Teams unveiled a new ad Tuesday that imagines what it might have been like to travel for the delayed Tokyo Olympics. The ad shows people who had canceled plans to go to Tokyo this summer because of the pandemic receiving a Teams virtual tour from Tokyo residents.

Microsoft is trying to attract a different audience to Teams, its video and chat software, which competes with Slack, Zoom and other services, even as people begin to return to work in the United States. Teams saw a major increase in usage while people worked from home during the pandemic. The spot aims to show that everyone, not just businesses, can use the product to connect.

The ad, part of a campaign called “Ticket to Tokyo,” will premiere during Friday’s opening ceremony broadcast and run in the U.S. The company worked with its agency, Interpublic’s McCann, on the campaign.

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