Most small business owners are middle-aged, not ‘cool kids’ the media loves | US small business

When you think of the typical small business do you think of the savvy and beautiful actor Anne Hathaway, who ran a Brooklyn-based fashion startup in The Intern? Or maybe you’re thinking of Jesse Eisenberg’s portrayal of Mark Zuckerberg in The Social Network?

TV ads show young and energetic entrepreneurs hustling their way to success. Business magazine covers at the airport feature the cool kids making cool millions. These are the young and beautiful faces of entrepreneurship that the media loves. The reality is the face of small business looks a lot more like me.

I’m 56 and I own a small business. I’m the real demographic. In fact, according to a new survey of more than 3,000 business owners conducted by Score, a non-profit organization affiliated with the Small Business Administration, 51% of US small businesses are owned by people older than 55, even though we represent only 21% of the population.

Yup. Small business owners – the majority of…

Read more…