- July 6, 2021
- Posted by: Stratford Team
- Category: Business
New ownership will bring more motorcycles, merchandise and parts to Santa Fe Harley-Davidson.
Scott Fischer Enterprises closed May 27 on the purchase of Santa Fe Harley-Davidson, 4360 Rodeo Road, which had been owned by David, Debby and Jim Pearson since March 2014.
Scott Fischer also owns Thunderbird Harley-Davidson, the only remaining Harley dealership in Albuquerque. The Santa Fe dealership will likely be renamed, operating partner Sean Delaney said.
“We heard from Harley-Davidson that [the Santa Fe dealership] was for sale,” Delaney said. “I met with Dave a couple years ago. ‘If you ever want to sell, we would be players.’ We had always been interested in the Santa Fe market, but it was never presented to us.”
Fischer acquired Chick’s Harley-Davidson in 2005 and renamed it Thunderbird Harley-Davidson and later acquired Duke City Harley-Davidson. New Mexico has only four Harley dealerships — in…