NFTs and the creator economy are on a collision course

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If it feels like the NFT trend is already fairly ubiquitous, then, to coin a phrase, you ain’t seen nothin’ yet. NFTs may be one of the most talked-about trends happening on social media, although until now, NFTs haven’t featured much within social media. But that’s set to change. 

At the start of this year, Twitter launched a limited feature that allows users to upload NFTs to their profile in the same way as a profile picture. At an event at SXSW in late March, Mark Zuckerberg announced plans to integrate NFTs into Instagram “in the near term” – and those plans materialized faster than most expected. Instagram head Adam Mosseri just shared on Twitter that the photo-sharing platform is rolling out the “ability for creators, and people, to share NFTs that they’ve made or that they’ve bought, either in Feed or in…

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