Niche business: Updating old Ikea furniture

Sunday, June 20, 2021

The thriving business of ‘Ikea hacking’

A growing number of companies are offering design tweaks for old Ikea furniture — and business is booming.

BY Zachary Crockett

Last August, Alex Hernandez found herself in the market for a new piece of furniture.

Holed up in her Miami studio apartment, the 31-year-old executive assistant had grown weary of her “cheap and basic-looking” Ikea couch. She shopped around online and found a new one she liked — but it was a designer brand that was out of her price range.

So she opted for a makeover instead.

She spiced things up with a set of mid-century modern legs ($70) and a new cover ($120) from an Ikea customization website. The project cost Hernandez about one-tenth of the designer version she’d had her eye on and it saved an old piece of furniture from the landfill.

This type of upcycling, called Ikea hacking, has been on the rise during the pandemic.

And for companies…

Read more…