- June 16, 2021
- Posted by: Stratford Team
- Category: Business
Tourists may be about to smash records at Hilton this summer. But its CEO is concerned by the lack of business travelers checking in — so much so that he’s now backing a new campaign, called Let’s Meet There, to ease meetings and events restrictions across the U.S.
The U.S. Travel Association launched its latest push on Tuesday following Let’s Go There in September of last year, when 75 travel companies and trade organizations joined forces.
Business travel was worth $791 billion to the U.S. economy and responsible for 5 million jobs, said Roger Dow, the association’s president, during an online event. But it’s now predicted to only return to 75 percent of this level by 2024, according to data partner Tourism Economics.
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“It’s certainly too long, and we need to look at how we make this go faster,” he said.
Hilton’s Nassetta is now aligning the hotel giant with the…
