Organizers anticipate Balloon Fiesta’s economic boost

Organizers know how important the event is for the city and state.

“Walking through the balloons during a balloon roll, when they hit the all burn, it’s just a feeling I can’t really explain. Or when you see one of the special shapes and you just try to figure out how that could possibly have been created, it’s just something that we tell people from around the country and around the world what it’s like, but until they actually come and see it, they just don’t understand,” said Paul Smith, executive director of Balloon Fiesta.

For organizers, there’s a lot riding on this event.

“We really do understand the impact of our decisions and our role in the community as a business and an event,” said Smith. 

This event alone brings in millions of dollars for the economy.

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