- December 24, 2021
- Posted by: Stratford Team
- Category: Business
The health of a pharmacy business is under attack from many directions, but retail pharmacies can take steps to alleviate some of this pressure to improve the health of their business.
There was a time, not too long ago, when an engaging consultation with your local pharmacist was a typical part of filling one’s prescription medication. As recently as 2013, pharmacists spent an average of 2 hours each day counseling patients. There’s a good chance they even knew their customers by name.
Anyone who has picked up a prescription in recent years has probably had an entirely different experience. Most of the time, you’re lucky if the pharmacist lifts their head from behind the counter to make eye contact. Instructions about medication use are impersonal, delivered either via the cashier working the register or via an electronic keyboard with generic, pre-programmed questions.
It’s not that today’s pharmacists are uncaring or ambivalent. It’s simply…
