- July 13, 2021
- Posted by: Stratford Team
- Category: Business
March 2020 was a month of global pivoting.
For Nina Yozell-Epstein, it was the month her Squash Blossom Local Food produce distribution to individual subscribers soared from 25 canvas bags a week to 250 in three weeks. At the same time, the 30 restaurants she provided produce for vanished overnight with state-imposed closures.
“Our business pivoted and grew tenfold in response to the pandemic last year,” she said.
Until the coronavirus pandemic, Squash Blossom was primarily a wholesale supplier for restaurants, providing locally grown produce with a small number of retail customers seeking “Blossom Bags.” Since starting Squash Blossom in 2015, Yozell-Epstein has sought to have retail subscribers as the main source of her income, but restaurants remained the backbone of her business until mid-March 2020.
“I’d been trying to spread the word about Squash Blossom,” Yozell-Epstein said. “It may have taken 12…