- December 17, 2021
- Posted by: Stratford Team
- Category: Business
WASHINGTON, D.C. — Amid the holiday shopping, comes an end-of-the-year reality for many small businesses.
“November and December are basically our make-or-break months,” said Jen Foley, who manages the Apothecary Gift Shop in Holland, Michigan.
However, after a nearly two-year long pandemic, “making it” can be a tall order for many businesses.
“I think the pandemic didn’t really do anything to change the environment that was already coming. It was really just an accelerant for things that were already here,” said Robert Nickell, CEO of Rocket Station, which helps small-to-midsize businesses figure out how to operate more efficiently.
He said there are a handful of steps that business owners can take now to help them become more profitable in 2022.
“The first step for that is just to document every step of every task that’s happening in the day to day,” Nickell said. “And are those processes efficient? Have we taken the time to review how…
