- December 25, 2021
- Posted by: Stratford Team
- Category: Business
“We have rejected old ways of thinking and learned how to build a successful business that … [+] contributes to the future in a positive way,” said Alex Perry, Patagonia’s director of Latin America. (Photo by Artur Widak/NurPhoto via Getty Images)
NurPhoto via Getty Images
Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times
NYT
, using Black Friday sales not to line its pockets but to give back to environmental causes, and its self-imposed “Earth tax” which donates 1% of all sales to environmental nonprofits, Patagonia’s mission is to make the world a better place for all living in it.
In keeping with its commitment “not to be bound by convention,” Patagonia just announced it was closing all stores, offices and warehouses in the U.S. and Canada from December 25 through January 2 “because our people…
