Planting seeds for a modern food system | 2021-07-19

CHICAGO and LOS ANGELES — Supply Change Capital invests in early-stage businesses modernizing the food system. Founded by managing partners Shayna Harris and Noramay Cadena, the fund seeks to support diverse entrepreneurs operating at the intersection of food, culture and technology.

“Multicultural founders are underrepresented in today’s food system, despite having the fastest growing demographic in America,” Ms. Harris said. “Latinx, Black and Asian consumers are significantly more likely to reach for natural and organic foods. Their purchasing behavior is not only on trend, but it surpasses that of white Americans. However, the overwhelming majority of food brands are not founded or owned by entrepreneurs that match the consumer demographic.”

Ms. Harris and Ms. Cadena met more than a decade ago attending business school at the Massachusetts Institute of Technology. Prior to launching the fund, Ms. Harris held leadership roles at fresh…

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