- June 18, 2021
- Posted by: Stratford Team
- Category: Business
It’s safe to say that 2020 was a year like no other, and 2021 will certainly not revert back to the old normal. As print service providers think about building business this year and beyond, what lessons from the pandemic apply? What do printing/marketing service providers need to do to grow faster?
Combining these interviews with what I’ve learned from three decades of working with printing and marketing service providers, and the unprecedented changes initiated from a pandemic, one thing is apparent: business basics still apply.
Service providers still need to focus on the right target markets; provide the right products and services; deliver excellent customer service; build strategies to drive new business development; and establish solid customer relationships. COVID-19, however, has caused changes in the ways that service providers are executing on these business basics.
Here are five business basics or “truths,” and how successful service…
