- June 12, 2021
- Posted by: Stratford Team
- Category: Business
Chances are, you’ve seen the memes already, poking fun at major corporations cashing in on Pride.
By June 1, the rainbow flag was everywhere. Part of that is due to the growing acceptance of the LGBTQ community.
Newsy’s Bianca Facchinei reached out to the Capital Pride Alliance to hear about the reaction.
“I’ve sensed very much genuine interest to do more and to do better and to be advocates for us,” said Ryan Bos, executive director of the Capital Pride Alliance.
But the flip side has more to do with the bottom line, according to one consumer expert.
“When you look at the Pride community, it actually represents about $3.7 trillion of spending power,” said Lisa Miller, founder of Lisa W. Miller & Associates.
In one way, it’s a win-win. The community gets more visibility, and businesses get to advertise.
“Acceptance for a minoritized group happens in any number of ways, and one of those ways is actually part and parcel to sort of…
