- December 22, 2021
- Posted by: Stratford Team
- Category: Business
SAN FRANCISCO — San Francisco Equity Partners (SFEP) has acquired a majority stake in Petaluma, Calif.-based Rustic Bakery, a producer of organic and specialty foods, including crackers, crisps, cookies and biscuits. Financial terms were not disclosed.
Founded in 2005 by Carol LeValley and her husband Josh Harris, Rustic Bakery makes its organic, non-GMO products with locally sourced ingredients at its Petaluma production facility. The company’s products are sold in more than 5,000 stores in North America, including conventional and natural grocery, club, e-commerce, specialty and foodservice outlets. Rustic Bakery also operates four cafes in Marin, Calif.
“Rustic Bakery is a strong, authentic brand built on exceptionally high quality,” said Scott Potter, managing partner at SFEP. “We see a significant opportunity to expand the brand’s product portfolio, distribution and customer base, and look forward to bringing our strategic and…
