RedBird Capital selling stake in $2 billion NFL, MLB players union business

A general view of the National Football League Players Association logo during the NFLPA press conference on January 30, 2020 at the Miami Beach Convention Center in Miami Beack, FL.

Rich Graessle | Icon Sportswire | Getty Images

Private investment firm RedBird Capital wants to unload its 40% stake in OneTeam Partners, a firm mainly run by the National Football League Players Association, people familiar with the matter told CNBC.

RedBird founder, Gerry Cardinale, invested in OneTeam in 2019. Wall Street bankers are floating its enterprise value is up to $2 billion. The Athletic first reported the company was seeking to sell.

Two of the individuals who discussed the matter believe the $2 billion figure is undervalued, but if correct, RedBird’s stake increased to roughly $800 million in less than two years. Chatter in sports business circles suggests the firm surpassed its goal and is ready to cash out. OneTeam started with $125 million in funding,…

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