Rental shops prep for peak season | Business

They’re here. Around 5,000 skiers are expected on the mountain Christmas weekend, according to Patrick Latcham, the VP of Sales and Marketing for Telski.

“That number is going to keep going until the 31st. Then we will have a huge exodus on Jan. 1 and 2,” said Latcham.

While some of those skiers will bring their own equipment, a large majority of them will rent gear from local shops.

Alabamian David Sherrod, who has skied and snowboarded in Colorado for the past 30 years, rents gear because it is a good way to keep up to date with all the latest equipment.

“I definitely rent. The gear changes so often, and that way, I get the latest and greatest stuff. Also, I go every three years, so if I bought something and used it once every three years, it wouldn’t be worth it,” said Sherrod.

However, visitors like Sherrod should be…

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