- July 2, 2021
- Posted by: Stratford Team
- Category: Business
After Covid-19 upended local commerce, a number of entrepreneurs and nonprofits stepped up to support the small business community. Now, as Rochester bounces back from the pandemic, some of those businesses are sticking around — and finding new ways to make it easier to shop local.
Wear Local
Three months ago, Ryan Froh founded Wear Local, an apparel company that gives 50 percent of its net profits to local businesses. Businesses in need can apply and Wear Local will create a temporary merchandise line for them.
“We want people to put something on, represent their local community with a purpose behind it, and look good doing it,” says Froh.
Froh says the apparel is printed in nearby Elgin, and businesses who sign up do not have to worry about overhead costs or carrying inventory.
Wear Local has supported six local businesses and schools so far, including Riverside Elementary, Cameo, and Optical Vision with Flair.
“We either fund them or also…
