Selah shave ice business is all about family, flavors, and frozen feasting | News

For the owners of Hang Loose Shave Ice, summer is the season of frozen treats, hard work and serving the community.

“We eat, live and breathe shave ice for the summer,” said co-owner Lisa Gordon.

The Gordon family, which includes Lisa, her husband David, and their daughters Chloe, Calie, Cordae and Cambree, are in the midst of their second summer of running the shave ice operation, offering more than 70 flavors. It is operated out of a Hawaiian-themed trailer at 12 N. First St. in Selah, and was founded in 2018 by then high-school student Madison Zerr as a way for her to earn money for her college education.

“Our family really loved what she was doing,” Lisa said. “We kind of had an idea that once she decided to go away for school, we would be interested in purchasing it so our girls could do this for themselves.”

The Gordons’ eventual purchase of the business in January 2020 was fueled by a desire to instill…

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