- December 23, 2021
- Posted by: Stratford Team
- Category: Business
An online candle shop that went viral on social media is reaching new heights with a new Brooklyn storefront.
Nose Best Candles was launched by Brittany Furnari and Cristian Abbrancati in July 2020. The two started by making soy wax candles in their homes and selling them online.
“We figured out how to make soy wax candles in a studio apartment kitchen,” said Furnari. “We wanted to give people a different experience than just a typical candle.”
Each candle has a quirky name such as Big Spoon, Mountain Daddy, and What A Prick, just to name a few, and is made in-house in a reusable jar. In an effort to make the candle into a unique experience, each candle comes with a cocktail recipe in an online speakeasy and a curated Spotify playlist to really blend your senses and give you a feeling of synesthesia.
“It was perfect for stay-at-home orders, it gave more of an experience with it,” said Furnari. “Now it’s taken on its own personal, fun…
