Small businesses turn to Facebook to find workers

TALLAHASSEE, Fla. (WTXL) — As of June 2021, Florida’s unemployment rate sits at five percent. It’s been a challenge to find workers for much of the pandemic.

Some local small businesses are using social media to get the job done as business continues to rebound in Tallahassee.

“It was rough,” said Keith Hernandez, the general manager of La Fiesta in Tallahassee. “We’ve been in business in Tallahassee since 1989.”

The pandemic threatened to shut the family business down.

“For months, we were all takeout orders,” Hernandez added.

Now, business is looking up. Customers are eating inside again, and Hernandez is working to fill open jobs. He’s turning to social media to find those workers.

“The Facebook Jobs tool is something that we recently launched,” said Robert Traynham, Head of Public Affairs with the social media giant. “We have about 200 million small businesses on Facebook worldwide,” Traynham added.

Businesses are taking…

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