- June 1, 2022
- Posted by: Stratford Team
- Category: Economy
Traditional venue photography providers like DEI Global, MagicMemories, Picsolve and Sharingbox are reliant on fixed equipment, permanent staffing costs, and on-site printed products. So Amsterdam, Netherlands-based Smiler came up with a different approach. Freelance photographers can simply use the platform to roam around events, selling event photography formally attached to the venue and allowing customers to buy photos there or later online.
It’s now raised a $8 million seed round led by Mosaic Ventures, with participation from Speedinvest, Dutch Founders Fund, PROfounders Capital, and angel investors including Greg Marsh, who sold his startup onefinestay to AccorHotels for £117m.
The new funds will be used to expand across the UK, The Netherlands, France, Spain, and Italy.
Launched in May 2021, Smiler is an on-the-spot photography marketplace used by freelance, professional and enthusiast photographers. They show the customer a QR code to…
