Southwest Airlines implements automation amid labor shortage, recruiting challenges

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In an effort to fight back against a labor shortage impacting the travel industry, Southwest Airlines has incorporated automation into its recruiting process to create a more efficient and personalized approach to help potential candidates find job opportunities.

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Southwest’s director of talent acquisition, Greg Muccio, told FOX Business that, while the airline did not have to furlough or lay off any of its employees during the COVID-19 pandemic, there are approximately 4,000 open positions as of Monday, including flight attendants and gate agents. 

“We’re seeing a lot of the same things as everybody else,” Muccio said. “The number of applications for summer roles or per hire are down significantly.”

According to Muccio, the airline had an average…

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