Spanx reportedly in talks to sell

Creating modern day girdles for women

Shapewear giant Spanx has put out feelers over the prospect of selling in a deal upwards of $1 billion, according to a report from The New York Times.

The newspaper reported in an exclusive Friday that multiple sources say the company has asked Goldman Sachs to assist in exploring its options, including a sale, and that private equity firms are giving the popular brand a look.

Spanx was founded in 2000 by Sara Blakely, who became a self-made billionaire after inventing the new generation of shapewear and building the brand into a household name. After developing a full line of undergarments that became must-haves for women seeking to smooth and slim their figures, Spanx eventually began offering clothing from activewear to work attire and also offers men’s undergarments.

SPANX CREATOR ON FILLING A CONSUMER NEED

But so far, the privately-owned firm has remained mum on the rumored prospect of a sale. Spanx did not…

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