Sports tourism is big business for Arizona, expected to keep growing

PHOENIX — It’s more than just slam dunks and touchdowns. Sports tourism is amounting to huge revenue for Arizona cities and businesses, and experts say those big numbers are expected to keep growing as more sporting events come to Arizona.

“Arizona is seen as a great place for sports tourism,” explains Dr. Anthony Evans, a researcher at Arizona State University’s W.P. Carey’s School of Business.

Dr. Evans says according to the school’s Seidman Research Institute, sports tourism in Arizona amounts to big bucks. Dr. Evans says each year, events like Cactus League Baseball, the Waste Management Phoenix Open, and college bowl games help bring in upwards of $700 million in outside money into the Arizona economy annually.

But if you factor in other large events like the Super Bowl or the NCAA Finals, Dr. Evans explains that annual figure could grow to $1 billion or more.

For Cactus League Baseball, according to a 2018 impact study, we’re told that six out of…

Read more…