Stanford group to survey Sonoma County business owners

A Stanford researcher will survey Sonoma County’s business owners to learn what barriers and successes they’ve encountered during the coronavirus pandemic, data which local groups hope will help guide future policy decisions and organizing efforts.

The survey, which will begin Monday, is being conducted by the Stanford Latino Entrepreneurship Initiative, a research and education program organized by Stanford University and the Latino Business Action Network nonprofit.

The initiative, which began in 2015, has historically done annual large-scale national surveys on Latino-owned businesses to understand trends within the country’s Latino entrepreneurship sector, said Dr. Marlene Orozco a lead research analyst with the group.

While the data collected from the Sonoma County-specific study will be included in the program’s national survey of Latino business owners, it will seek participation from business owners from all backgrounds, not…

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