- June 12, 2021
- Posted by: Stratford Team
- Category: Business
Wedbush Securities on Starbucks growth
Coffee giant Starbucks Corporation sought registration this month for potential stadium or training facility naming rights.
The company filed an application with the U.S. Trademark Office on June 2 to use its name on a venue to “promote business, sports and entertainment events of others” and to provide “stadium and training facilities for sports and entertainment activities,” according to the filing.
A spokesperson for the coffee chain declined to comment.
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A number of other major U.S. corporations have successfully sought stadium naming rights including AT&T for AT&T Stadium in Texas, Bank of America for Bank of America Stadium in Charlotte, North Carolina, FedEx for FedEx Field near Washington, D.C., Anheuser-Busch for Busch Stadium in St. Louis and Barclays for Barclays Center in Brooklyn, New York.
The benefits of acquiring naming rights include…
