- December 27, 2021
- Posted by: Stratford Team
- Category: Business
Over the past decade, Instagram has created a new kind of entrepreneur. Anyone can start a page and post pictures for free, giving founders access to over 1bn potential customers. And during the pandemic the platform has been essential to helping some small businesses survive.
“[Instagram] was my lifeline,” says Catherine Sharman, chief executive and founder of UK-based Après Food. She had to close her restaurant in lockdown, but kept the business afloat by pivoting to delivery of healthy ready meals, which she posted on Instagram.
Jamie Lester, who founded a consultancy that specialises in selling new homes, says that traditional sales methods, including online property portals, no longer attract the volume of buyers needed for reach and sales. For the latest project that he has helped to market, he turned to social media — mainly Facebook and Instagram. “About 70 per cent of buyers were from social media,” he says. “As a business, we need…
