- June 12, 2021
- Posted by: Stratford Team
- Category: Business
The tab for underage drinkers came to $17.5 billion, or 8.6% of the alcoholic drinks sold in 2016, according to a new study that showed alcohol companies AB Inbev, MillerCoors and Diageo captured nearly half of the market of youth alcohol sales.
The study by researchers at the University of North Carolina at Chapel Hill, Johns Hopkins University and Boston University is one of the few to capture how much money is made from youth alcohol consumption. And for the first time, researchers were able to attribute those revenues to specific companies.
Identifying popular alcohol brands bolsters a unique strategy: using revenues generated from youth alcohol sales to support underfunded programs to address teen drinking. Excessive drinking is responsible for 3,500 deaths of those under age 21 each year.
“The alcohol industry has said they don’t want minors to drink, but when we counted up the drinks, it was clear that they were making…
